Make the product relevant.
Capture, charging, tires, driver coaching, and event operations each have a natural role in the production. Build an integration around a real use.
ROADSTER STOCK SERIES / PARTNERSHIPS
ROADSTER
PARTNERSHIPS.
Build the first chapter.
Help turn a Roadster time-attack concept into one filmed pilot, with a defined production scope and results you can measure.
FOUNDING PARTNER CONVERSATIONS / Pilot in development
THE COMMERCIAL IDEA
Make something
people choose to watch.
An owner-led story about the car, the circuit, and the preparation. A pilot gives your team a defined body of work to evaluate before a larger series commitment.
Leave with usable assets.
Agree the films, stills, edits, approvals, and usage rights in advance. The content has a job to do beyond the event day.
Measure, then decide.
Report delivered assets, viewing data, tracked visits, and opted-in enquiries. Use the evidence to decide whether to renew.
FIND YOUR ROLE
Built with partners.
Proposed scopes. Final pricing, rights, and deliverables are agreed for the pilot.
01 / PRESENTING
Put your name
on the first chapter.
Lead the pilot with presenting credit, a co-produced story, and agreed on-site brand placement.
- Pilot film and social edit package
- Defined category exclusivity for the pilot
- Usage rights and reporting agreed upfront
02 / PRODUCT & PRODUCTION
Be part of
what makes it work.
Support the pilot with a relevant product, production expertise, or a funded content integration.
- Real product use within the pilot
- Scoped photography or video assets
- Cash or in-kind proposals considered
03 / HOST & OPERATIONS
Give the idea
its starting line.
Provide the controlled location and event expertise that make a first pilot possible.
- Venue access and feasibility planning
- Agreed operating and safety responsibilities
- Venue story and approved footage
Track concept renders. No venues are represented as confirmed hosts or sponsors.
THE PROPOSED OUTPUT
One day on course.
A longer life on screen.
A starting production scope to shape together.
- 01
- 3-5 minute pilot film
- 06
- Vertical social edits
- 20
- Edited still photographs
- 30
- Day post-release performance report
Proposed deliverables, subject to budget and production agreement. No guaranteed views, leads, or sales.
Read the full pilot briefWHERE WE ARE TODAY
Ambition.
With a clear starting point.
What is already confirmed?
The concept, the website, and an open invitation to owners and partners. Event dates, venue agreements, participant numbers, sponsorships, and audience reach are not confirmed.
How will we judge the pilot?
Start with the agreed asset delivery. Then review actual views, watch time, tracked landing-page visits, and qualified enquiries at 30 days. Your team and ours agree the renewal criteria before production.
What would a Tesla conversation look like?
We welcome a discussion with Tesla about an independent owner-led pilot: technical input, a community introduction, or a potential content collaboration. No Tesla involvement or endorsement is implied.
Start a manufacturer conversationCan media and creators get involved?
Yes. Bring a relevant audience, a production idea, or a distribution proposal. We can discuss access and content rights as the pilot takes shape.
Register media interest